The first paragraph is set a little larger to open the story. After it, story paragraphs are set in Newsreader. A link inside the text is underlined in ink, and bold darkens to ink. Short paragraphs read best on a phone.
A heading inside a story
Use headings to break a long read into movements. Heading 2 is the main break, with an ink rule above it.
A smaller heading
Heading 3 for a step down, inside a movement.
A kicker heading
Heading 4 is set in small capitals, for lists of credits or a dateline.
The big quote: bold, wide, with a yellow mark.
That is Ghost’s first quote style. Press the quote button again for the second one, the pull quote, below.
- A list item
- Another, kept short
- A numbered step
- The next step
The pull quote: serif italic, centred between rules.
A divider marks a change of scene:
Inline code is rare, but supported.


